The Challenge...
Our client was struggling with a way to keep 1,000 attendees engaged over the course of two hours at a convention event. Their theme was "Monopoly," and they wanted a mystery involving a will reading...but were not sure how to bring the two together. They wanted a fun and engaging event that would inspire the attendees to be involved, without them feeling they were compelled to play the game.
Our Solution...
We proposed a custom designed mystery based around a well-detailed but loosely structured script that could be observed in several different spaces throughout the large space. The goal was to learn as much about the characters as they could and then vote as to who they thought would win the inheritance. Each of the characters was based on a property from the game board, in keeping with the overall design theme. Guests were also provided clue packets to help them learn more about the possible inheritors, with direct questions to ask the performers. Our team produced:
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A full script that the actors could act out with each other or improvise with the guests.
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A full will that was read by the CEO of the company, who was acting as the "executor."
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Clue packets with ten different clues each, all custom made by our graphics team.
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Eight professional actors in custom designed costumes.
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Three step and repeat photo op spots for placement throughout the room.
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A video played on displays in the pre-function area introducing the characters and general concept.
The Result...
The room was electric as the cast descended on the attendees gathered in the pre-function room of the Hard Rock Casino Estes Arena in Atlantic City. As the performers mingled with the guests they introduced themselves, dropping hints as to why they expected to get the inheritance, and making it very clear how they felt about each other.
The guests discovered the clue packets on their tables when they entered the arena, and after a short announcement, the mystery was afoot! Attendees ran around the room, tracking down the inheritors to get as much information out of them as they could before time was up. The final signal was given that all votes had to be cast, and the guests rushed to the stage to put their votes in.
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Finally, the will was read. As part of the fun, the actors were not even told who the inheritor would be, so they were completely surprised, too!